--- title: The Old Spice Invisible Movie — Digital One description: To launch their new range of invisible sprays, Old Spice produced the world’s first invisible movie. “Wait!” you say. “An invisible movie?” Yup, an honest to god, action packed, feature length, 2 hour long movie with NO visuals. It’s titled Invisible World. Who in their right mind would concoct such image: https://blog.digone.com/hubfs/Imported_Blog_Media/invisible-world-old-spice-hed-page-2017-2.jpg --- [Skip to content](https://blog.digone.com/en/whats-good-the-digital-one-blog/whatsgood/invisiblemovie#main-content) [![](https://blog.digone.com/hs-fs/hubfs/dig1_color.jpg?width=438&height=338&name=dig1_color.jpg)](https://www.digone.com/) - [Home](https://www.digone.com) - [What's Good](https://www.digone.com/whatsgood) - [Home](https://www.digone.com) - [What's Good](https://www.digone.com/whatsgood) # A movie that sounds so good, you don't need to see it ![invisible-world-old-spice-hed-page-2017.jpg](https://blog.digone.com/hubfs/Imported_Blog_Media/invisible-world-old-spice-hed-page-2017-4.jpg) ![invisible-world-old-spice-hed-page-2017.jpg](https://blog.digone.com/hubfs/Imported_Blog_Media/invisible-world-old-spice-hed-page-2017-3.jpg) To launch their new range of invisible sprays, Old Spice produced the world’s first invisible movie. “Wait!” you say. “An invisible movie?” Yup, an honest to god, action packed, feature length, 2 hour long movie with NO visuals. It’s titled *Invisible World*. Who in their right mind would concoct such a ground-breaking idea? None other than iconic Portland-based agency [Wieden + Kennedy](http://www.wk.com/).  If this leaves you scratching your head (as it should), take a minute or two to watch this case study on the project:     Better yet, watch the entire movie:   In case you have a day job (that you don’t want to get fired from) or you can’t dedicate two hours to *Invisible World,* we’ve asked sound designer and project lead, Reed Harvey, to share his favorite, *must-hear* parts of the film for you. But first, we had him recount a little bit about the process...     “We had only two weeks from recording to delivery of the final product… it was a great challenge to take [Christen Brestrup and Bertie Scrase](http://www.christenandbertie.com/)’s vision and make it reality under such extreme time constraints,” recalls Reed. From recording the six *A-list* Hollywood actors, to editing dialogue and music, through to sound design and mixing of the feature took an “all-hands-on-deck” approach. During the production, the agency embedded themselves at the facility (only going home to sleep) while all four Dig1 suites were cranking away.  Studio owner (and dialog recordist on the project) Eric Stolberg says “I love how well it worked having this team of engineers and producers humming away. We often had four engineers working on the same project files simultaneously, and that’s no easy task. But that’s what we built this facility to do and it worked swimmingly.” Eric also notes that “This was Reed’s first time being the lead on a project of this scope and he killed it. The whole staff followed Reed’s lead, took his direction and set him up to carry this one over the finish line in style.”  Reed describes it as a “creatively-freeing” project, taking inspiration from classic Sci-Fi movies, a little Kung Fu and a lot of improv from the actors recording session, adding that at first “It was intimidating, but it was faster… and it ended up being more fun because I didn’t have to worry about the visuals. It was about telling the story with audio. I could imagine what the audience would be seeing in their mind’s eye and try to get them there with just the sound.”   Reed adds, “My favorite moment is when the character of Duval transforms from his fake human appearance... and sings a song about it. He sings this sad song about how he always wanted to be a human and then in the middle of it, he’s changing tunes to his celebratory music. Originally we were going to have him snapping his fingers or clap or something like that, but instead, we have it so his big tentacles are clapping to count off the tempo change. That whole part just gets me!”  Hopefully, this intrigues you to “watch” the film. In case you’re crunched for time, here is the list of Reed’s favorite parts from *Invisible World.*  **Highlights ** ``` 02:24 ``` ``` This is supposed to be an intergalactic mirror that can see across space  ``` ``` 12:15 ``` ``` The gang decides to wait out the alien apocalypse in Michael's basement, all to the surf rock song "Fun in the Sun"  ``` ``` 13:30 ``` ``` This scene started the requirement that we use the same ominous sound effect every time someone says "Alien Gateway" in the film  ``` ``` 42:48 ``` ``` This is my cameo in the film. I'm the annoyed fancy woman reacting to Derek ``` ``` 01:03:14 ``` ``` Going into light speed just sounds really cool  ``` ``` 01:16:46 ``` ``` The effects on Cyborg Mel's voice turned out really well  ``` ``` 01:26:48 ``` ``` The transition between these two songs is my favorite part of the whole film  ``` ``` 01:37:02 ``` ``` Echoes are fun  ``` ``` 01:43:05 ``` ``` I have no idea how the actor did this, but it is one long, unedited take  ``` ``` 01:51:36 ``` ``` The creative team wanted it sound like Duvall was getting sucked into the game and squashed down into 8 bits. I think we hit the mark  ``` ``` ``` **Awards (So Far!)** **Radio Mercury Awards** ``` 2018 Winner - Most Innovative Use of Audio ``` ``` 2018 Finalist - Integrated Campaign with Audio   ```   **The Webby Awards** ``` 2018 Honoree - Best Branded Podcast or Segment  ```   **The One Show 2018** ``` Finalist - Innovation in Film - Online  ```   ***CREDITS*** ``` Client: Old Spice ``` ``` Marketing Director: Janine Miletic ``` ``` Assistant Brand Manager: Eugenia Chacon ``` ``` Agency: Wieden + Kennedy, Portland, Ore. ``` ``` Creative Directors: Ashley Davis-Marshall | Matt SorrellCopywriter: Bertie Scrase ``` ``` Art Director: Christen Brestrup ``` ``` Producer: Evelyn Loomis ``` ``` Integrated Production Director : Endy Hedman ``` ``` Account Team: Ghada Soufan | Katie Schaller |Phil Williams ``` ``` Media/Comms Planning: Melissa Meier | AJ Blumenthal | Kimberly Van | Cherish Lee | Graham Wallace ``` ``` Business Affairs Manager : Kevin Moyer | Dusty Slowik ``` ``` Strategic Planning : Drew Phillips | Gian Colombo | Andrew Clayton ``` ``` Studio: Patrick Cahalan | Ken Berg ``` ``` Audio Production ``` ``` Production Company: Digital One ``` ``` Audio Post Producer: Laura Ocean ``` ``` Client Services: Chelsea Smith ``` ``` Sound Designer: Reed Harvey, Chip Sloan, Josh Millman, Eric Stolberg ``` ``` Re-Recording Mixer: Reed Harvey ``` ``` Dialogue Recordist: Eric Stolberg ``` ``` Animation ``` ``` Production Company: Brewster Parsons ``` ``` Senior Executive Producer: Sue Troyan ``` ``` Executive Creative Director: Tim Davies2D Lead: Tim Davies ``` ``` CG Lead : Mike Dalzell ``` ``` Content Services ``` ``` Production Manager: Zoe Hoeltzel ``` ``` Productionist: Jeredon O’Connor ``` ``` Credits Outro Music ``` ``` Vocal Arrangement: Walker ``` ``` Executive Producer: Sara Matarazzo ``` ``` Vocal Producer: Jacob Piontek ``` ``` Vocalist: Matt Wilcox ``` ``` Toy Production ``` ``` Head of Print Production: Stacie Balzer ``` ``` Fabrication Artist: Kevin Shaw ``` ## Read On [![](https://blog.digone.com/hs-fs/hubfs/Imported_Blog_Media/image13-1.jpeg?width=352&name=image13-1.jpeg)](https://blog.digone.com/en/whats-good-the-digital-one-blog/whatsgood/loop-group-for-the-among-us-vr-trailer) ### [Rebeloop Records Raucous Loop Group for VR](https://blog.digone.com/en/whats-good-the-digital-one-blog/whatsgood/loop-group-for-the-among-us-vr-trailer) It's ok if you're scratching your head wondering "what is loop group?" In film, TV, and... [![](https://blog.digone.com/hs-fs/hubfs/Imported_Blog_Media/ExpertFriends_DIGONE_2-1.jpg?width=352&name=ExpertFriends_DIGONE_2-1.jpg)](https://blog.digone.com/en/whats-good-the-digital-one-blog/whatsgood/expertfriends) ### [Dame and his Expert Friends](https://blog.digone.com/en/whats-good-the-digital-one-blog/whatsgood/expertfriends) Guest bloggers Zach Feiner and Will Cuddy are a west-coast based directing duo... [![](https://blog.digone.com/hs-fs/hubfs/Imported_Blog_Media/Saving+Sanctuaries+title.jpg?width=352&name=Saving+Sanctuaries+title.jpg)](https://blog.digone.com/en/whats-good-the-digital-one-blog/whatsgood/savingsanctuaries) ### [Saving our Sanctuaries and Wild Places](https://blog.digone.com/en/whats-good-the-digital-one-blog/whatsgood/savingsanctuaries) Guest blogger John Waller, principal of Uncage the Soul, knows about wild places. His work as... ##### DIGITAL ONE 2112 SW 1st Ave. #100 Portland, OR 97201 503.228.DIG1 (3441) ##### ![dig1_438x338_transbackground-2](https://blog.digone.com/hs-fs/hubfs/dig1_438x338_transbackground-2.png?width=85&name=dig1_438x338_transbackground-2.png) Producers | Mixers | Sound Designers [Follow us on Instagram](https://www.instagram.com/DigOnePDX/) [Follow us on Twitter](https://twitter.com/DigOnePDX/) [Follow us on Facebook](https://www.facebook.com/DigOne/) [Follow us on LinkedIn](https://www.linkedin.com/company/digonepdx/) [Follow us on Facebook](https://www.imdb.com/search/title/?companies=co0120528) hello@digone.com ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Digital One", "url" : "https://blog.digone.com/en/whats-good-the-digital-one-blog/author/digital-one" }, "dateModified" : "2022-11-15T21:50:56.756Z", "datePublished" : "2022-06-22T07:00:00.000Z", "headline" : "The Old Spice Invisible Movie — Digital One", "image" : [ "https://blog.digone.com/hubfs/Imported_Blog_Media/invisible-world-old-spice-hed-page-2017-2.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.digone.com/en/whats-good-the-digital-one-blog/whatsgood/invisiblemovie", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.digone.com/hubfs/dig1_color.jpg" }, "name" : "Digital One" } } ```